Marketing Manager
The Money and Pensions Service
Job Description
Our Mission and Impact
The Money and Pensions Service (MaPS) is a dynamic organisation dedicated to enhancing the financial wellbeing of people across the UK. Located in a modern office in Bedford, we are driven by our core values: caring, connecting, and transforming. These values form the foundation of our success, guiding our interactions and defining our collaborative approach. We are committed to fostering an inclusive working environment, embracing the strength of diversity, and actively promoting inclusion, equity, and belonging. We encourage all colleagues to "bring their whole selves to work" within our supportive culture, amplified by various colleague and ally networks.
Job Summary
We are seeking an accomplished and strategic Marketing Manager to join the Money and Pensions Service (MaPS) on a 12-month fixed-term contract. Based in Bedford, with hybrid working arrangements, this role offers a competitive salary of £65,000 per annum.
The Marketing Manager will be instrumental in leading partnerships marketing efforts, providing critical support to the UK Partnerships Team in delivering business priorities across England, Scotland, Wales, and Northern Ireland. This pivotal role encompasses the strategic development, coordination, and execution of comprehensive marketing plans and messaging. You will be responsible for producing final marketing assets, including sophisticated digital content, event materials, and robust campaign toolkits, ensuring brand consistency across all touchpoints.
Collaborating closely with the Senior Campaigns Marketing Manager, you will plan, manage, and meticulously measure MoneyHelper marketing campaigns, leveraging paid media to maximise reach and engagement with target audiences. This involves expertly coordinating low- and no-cost channels to deliver seamlessly integrated campaigns. Furthermore, you will actively contribute to building, growing, and managing our consumer-facing brand, MoneyHelper, and our corporate brand, MaPS, across diverse campaigns, communications, and channels, driving awareness among consumers (B2C), partners (B2B2C), and stakeholders (B2B).
Key Responsibilities
- Collaborate seamlessly with partnership managers across the UK, actively participating in team meetings to define and develop comprehensive marketing activity plans. Ensure all communication and engagement requirements are met, and deliver essential assets for collateral, digital channels, video, events, and campaign toolkits.
- Serve as the primary conduit for disseminating key corporate messages, business objectives, and opportunities, such as MoneyHelper tool syndication, to partnership managers in a timely manner. Support partnership managers in reporting on their activities and impact.
- Act as a vigilant brand guardian, supporting the design team with requests and meticulously project managing and monitoring all creative output. Uphold creative excellence and strict adherence to brand guidelines, conducting regular reviews and promoting best practices across the organisation.
- Contribute actively to the brand and marketing team, demonstrating flexibility to provide support as required. Undertake additional duties as reasonably necessary to achieve team objectives.
- Manage and optimise marketing campaigns in real-time to achieve predefined objectives, collaborating with media, creative, and in-house teams to measure performance and enhance impact.
- Collaborate with all channel owners to develop, coordinate, and execute marketing plans for campaigns, leveraging paid, no-cost, and low-cost channels to ensure communication excellence and high audience engagement. This includes coordinating digital marketing efforts across social media (X, Facebook), website, SEO optimisation, chat, WhatsApp, content, and tool syndication.
Reference Number
467683
Job Grade
Other
Department
MAPS - Customer
Working Pattern
Flexible working, Full-time
Security Requirements
Job Summary
Successful candidates will be required to complete a mandatory pre-employment criminal record check.
Nationality Requirements
Eligibility Criteria
To ensure compliance with Civil Service employment regulations, applications for this opportunity are open to individuals who meet the following nationality requirements:
- United Kingdom Nationals: Citizens of the UK.
- Republic of Ireland Nationals: Citizens of the Republic of Ireland.
- Commonwealth Nationals with UK Work Rights: Nationals of Commonwealth countries who possess the established right to work in the UK.
- EU, Switzerland, Norway, Iceland, or Liechtenstein Nationals (Settled/Pre-Settled Status): Citizens of these nations, and their eligible family members, holding settled or pre-settled status under the European Union Settlement Scheme (EUSS).
- EU, Switzerland, Norway, Iceland, or Liechtenstein Nationals (Valid EUSS Application): Citizens of these nations, and their eligible family members, who have submitted a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS).
- Individuals with Leave to Remain (EUSS Eligibility): Those with limited leave to remain or indefinite leave to remain who qualified to apply for the EUSS on or before 31 December 2020.
- Turkish Nationals (Civil Service Work Rights): Turkish nationals, and specific family members, who have accrued the right to work within the Civil Service.
For comprehensive details on nationality requirements, please refer to the official government guidance.
Selection Process Details
Here's the professional, engaging, and SEO-optimized rewrite of the provided text, strictly adhering to all rules:
Recruitment and Selection Journey
Embark on a streamlined selection journey designed to identify exceptional talent. Our transparent and merit-based recruitment process ensures a fair evaluation of your skills and experience for roles within the Money and Pensions Service (MaPS).
- Initial Review: Your CV will undergo a thorough assessment by our dedicated recruitment team. Should your profile align with our requirements, a recruiter will promptly contact you to schedule an introductory call.
- Hiring Manager Evaluation: Candidates deemed suitable by the recruiter will have their CV advanced for review by the hiring manager. This stage determines selection for a formal interview.
- Virtual Interview Stage: Selected candidates will engage in a comprehensive, single-stage virtual interview. This crucial step is competency-based, allowing you to effectively showcase your capabilities and experience. A short presentation will also be required as part of this assessment.
Professional Development Commitment
At MaPS, we are deeply committed to fostering career development and professional growth. We actively champion and support internal applications from our esteemed MaPS colleagues, recognizing their dedication and potential. In line with public sector recruitment best practices, all applications are processed under the Civil Service Commissioner recruitment principles, ensuring a full, open, and equitable selection process for every candidate.
Candidate Reserve List Protocol
Successful candidates who excel at the interview stage may be placed on a reserve list. Your details will be held securely for a period of up to six months. Should a subsequent vacancy arise during this timeframe that matches the essential criteria of the role for which you originally applied, you may be directly offered the position without the need for further assessment.
Upholding Application Integrity
The foundation of our selection process is merit, guided by principles of fair and open competition, as mandated by the Civil Service Commission’s Recruitment Principles. Should you believe your application has not been handled in accordance with these principles, and you wish to lodge a complaint, please initially contact the Money and Pensions Service directly via email at recruitment@maps.org.uk. If you remain unsatisfied with the resolution provided, you are encouraged to contact the Civil Service Commission by visiting their official website.
Important Application Details
- Job Reference: MaPS01219
- Close Date: 3/7/2026
Candidate Feedback Policy
Feedback regarding your application will exclusively be provided to candidates who participate in an interview or assessment stage.
Job Description
Our Mission and Impact
The Money and Pensions Service (MaPS) is a dynamic organisation dedicated to enhancing the financial wellbeing of people across the UK. Located in a modern office in Bedford, we are driven by our core values: caring, connecting, and transforming. These values form the foundation of our success, guiding our interactions and defining our collaborative approach. We are committed to fostering an inclusive working environment, embracing the strength of diversity, and actively promoting inclusion, equity, and belonging. We encourage all colleagues to "bring their whole selves to work" within our supportive culture, amplified by various colleague and ally networks.
Job Summary
We are seeking an accomplished and strategic Marketing Manager to join the Money and Pensions Service (MaPS) on a 12-month fixed-term contract. Based in Bedford, with hybrid working arrangements, this role offers a competitive salary of £65,000 per annum.
The Marketing Manager will be instrumental in leading partnerships marketing efforts, providing critical support to the UK Partnerships Team in delivering business priorities across England, Scotland, Wales, and Northern Ireland. This pivotal role encompasses the strategic development, coordination, and execution of comprehensive marketing plans and messaging. You will be responsible for producing final marketing assets, including sophisticated digital content, event materials, and robust campaign toolkits, ensuring brand consistency across all touchpoints.
Collaborating closely with the Senior Campaigns Marketing Manager, you will plan, manage, and meticulously measure MoneyHelper marketing campaigns, leveraging paid media to maximise reach and engagement with target audiences. This involves expertly coordinating low- and no-cost channels to deliver seamlessly integrated campaigns. Furthermore, you will actively contribute to building, growing, and managing our consumer-facing brand, MoneyHelper, and our corporate brand, MaPS, across diverse campaigns, communications, and channels, driving awareness among consumers (B2C), partners (B2B2C), and stakeholders (B2B).
Key Responsibilities
- Collaborate seamlessly with partnership managers across the UK, actively participating in team meetings to define and develop comprehensive marketing activity plans. Ensure all communication and engagement requirements are met, and deliver essential assets for collateral, digital channels, video, events, and campaign toolkits.
- Serve as the primary conduit for disseminating key corporate messages, business objectives, and opportunities, such as MoneyHelper tool syndication, to partnership managers in a timely manner. Support partnership managers in reporting on their activities and impact.
- Act as a vigilant brand guardian, supporting the design team with requests and meticulously project managing and monitoring all creative output. Uphold creative excellence and strict adherence to brand guidelines, conducting regular reviews and promoting best practices across the organisation.
- Contribute actively to the brand and marketing team, demonstrating flexibility to provide support as required. Undertake additional duties as reasonably necessary to achieve team objectives.
- Manage and optimise marketing campaigns in real-time to achieve predefined objectives, collaborating with media, creative, and in-house teams to measure performance and enhance impact.
- Collaborate with all channel owners to develop, coordinate, and execute marketing plans for campaigns, leveraging paid, no-cost, and low-cost channels to ensure communication excellence and high audience engagement. This includes coordinating digital marketing efforts across social media (X, Facebook), website, SEO optimisation, chat, WhatsApp, content, and tool syndication.
Reference Number
467683
Job Grade
Other
Department
MAPS - Customer
Working Pattern
Flexible working, Full-time
Security Requirements
Job Summary
Successful candidates will be required to complete a mandatory pre-employment criminal record check.
Nationality Requirements
Eligibility Criteria
To ensure compliance with Civil Service employment regulations, applications for this opportunity are open to individuals who meet the following nationality requirements:
- United Kingdom Nationals: Citizens of the UK.
- Republic of Ireland Nationals: Citizens of the Republic of Ireland.
- Commonwealth Nationals with UK Work Rights: Nationals of Commonwealth countries who possess the established right to work in the UK.
- EU, Switzerland, Norway, Iceland, or Liechtenstein Nationals (Settled/Pre-Settled Status): Citizens of these nations, and their eligible family members, holding settled or pre-settled status under the European Union Settlement Scheme (EUSS).
- EU, Switzerland, Norway, Iceland, or Liechtenstein Nationals (Valid EUSS Application): Citizens of these nations, and their eligible family members, who have submitted a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS).
- Individuals with Leave to Remain (EUSS Eligibility): Those with limited leave to remain or indefinite leave to remain who qualified to apply for the EUSS on or before 31 December 2020.
- Turkish Nationals (Civil Service Work Rights): Turkish nationals, and specific family members, who have accrued the right to work within the Civil Service.
For comprehensive details on nationality requirements, please refer to the official government guidance.
Selection Process Details
Here's the professional, engaging, and SEO-optimized rewrite of the provided text, strictly adhering to all rules:
Recruitment and Selection Journey
Embark on a streamlined selection journey designed to identify exceptional talent. Our transparent and merit-based recruitment process ensures a fair evaluation of your skills and experience for roles within the Money and Pensions Service (MaPS).
- Initial Review: Your CV will undergo a thorough assessment by our dedicated recruitment team. Should your profile align with our requirements, a recruiter will promptly contact you to schedule an introductory call.
- Hiring Manager Evaluation: Candidates deemed suitable by the recruiter will have their CV advanced for review by the hiring manager. This stage determines selection for a formal interview.
- Virtual Interview Stage: Selected candidates will engage in a comprehensive, single-stage virtual interview. This crucial step is competency-based, allowing you to effectively showcase your capabilities and experience. A short presentation will also be required as part of this assessment.
Professional Development Commitment
At MaPS, we are deeply committed to fostering career development and professional growth. We actively champion and support internal applications from our esteemed MaPS colleagues, recognizing their dedication and potential. In line with public sector recruitment best practices, all applications are processed under the Civil Service Commissioner recruitment principles, ensuring a full, open, and equitable selection process for every candidate.
Candidate Reserve List Protocol
Successful candidates who excel at the interview stage may be placed on a reserve list. Your details will be held securely for a period of up to six months. Should a subsequent vacancy arise during this timeframe that matches the essential criteria of the role for which you originally applied, you may be directly offered the position without the need for further assessment.
Upholding Application Integrity
The foundation of our selection process is merit, guided by principles of fair and open competition, as mandated by the Civil Service Commission’s Recruitment Principles. Should you believe your application has not been handled in accordance with these principles, and you wish to lodge a complaint, please initially contact the Money and Pensions Service directly via email at recruitment@maps.org.uk. If you remain unsatisfied with the resolution provided, you are encouraged to contact the Civil Service Commission by visiting their official website.
Important Application Details
- Job Reference: MaPS01219
- Close Date: 3/7/2026
Candidate Feedback Policy
Feedback regarding your application will exclusively be provided to candidates who participate in an interview or assessment stage.
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